The Vegan Trademark
Have you ever spotted that small green Vegan Trademark on products and wondered what it means? Let’s look at what the vegan trademark is all about.
Is There an Official Vegan Logo?
Yes, the Vegan Trademark is the official logo endorsed by the Vegan Society. When you see this logo on a product, you can have trust that it’s met standards that align with vegan principles.
What is the Vegan Trademark?
You’ve probably seen brands proudly display this symbol on their products. The Vegan Trademark was first introduced in the 1990’s and acts as reliable guide for consumers looking for animal free and vegan products.
Who Owns the Vegan Trademark?
The Vegan Trademark is owned and managed by the Vegan Society. Beyond a logo, it’s a stamp of approval from an organization dedicated to promoting ethical living and supporting businesses in adopting vegan practices.
What is the Vegan Society?
The Vegan Society, established in 1944 in the United Kingdom is an organization that advocates for veganism. Their core mission revolves around supporting individuals, in embracing a vegan lifestyle that rejects the exploitation of animals, for food, clothing and other purposes. from using animals for food, clothing or any other purposes. They also raise awareness on the impact of animal agriculture and are determined to foster dietary changes.
Throughout its existence The Vegan Society has played a role in raising awareness and promoting veganism globally.
Where You’ve Probably Spotted the Vegan Trademark
You’ve likely come across the Vegan Trademark in many places. With over 53,000 registrations worldwide it covers a wide range of industries like cosmetics, clothing, food, beverages, household goods and more.
Certifying a Variety of Products
Wondering what products the Vegan Trademark certifies? The answer is pretty much anything that is vegan and tangibly verifiable. From beauty and personal care products to food and drinks, clothing, footwear, household goods, raw materials, furnishings, pet supplies and even baby care items.
Can I Use the Vegan Logo?
Yes, but you need to register. The Vegan Trademark allows brands to use the logo, showcasing their products as entirely free from animal derived ingredients.
Registering with the Vegan Trademark
For businesses seeking certification with the Vegan Trademark there are registration procedures. Apart from benefiting consumers businesses can gain a marketing edge by associating themselves with vegan values.
Staying Power of Brands
What’s amazing is that over half of the brands that got certified with the Vegan Trademark back in 1990 are still active participants. The average period a company retains the trademark is five years which indicates a shift towards sustainable and ethical consumer preferences.
FAQ’s
- Is The Vegan Society’s Vegan Trademark only for food products?
No, the certification extends beyond food, encompassing a wide range of products, including cosmetics and fashion.
2. Can small businesses obtain The Vegan Trademark?
Yes. The certification is accessible to businesses of all sizes, fostering inclusivity in ethical consumer choices.
3. How does The Vegan Society contribute to vegan education?
The Vegan Society actively engages in educational initiatives, promoting awareness of veganism’s positive impact on individuals, animals and the environment.
